Does the DIM Factory work as a production system? Quality over volume in the early ramp.
| Metric | Target | Decision if missed |
|---|---|---|
| Content assets shipped | 10–15 quality assets | Continue but flag factory bottleneck |
| QA pass rate | ≥80% pass on first review | Continue but recalibrate editor scope |
| Voice-of-customer expansion | Min 50 new validated phrases | Continue with research adjustment |
| Wedge product readiness | Outline + first lessons drafted | Continue but compress timeline |
| Funnel end-to-end | Live and tracking conversions | HARD ISSUE — surface to founders |
Does demand gen flywheel show real signal? Wedge product validates pricing + positioning. Ad spend activation decision.
| Metric | Target | Decision if missed |
|---|---|---|
| Wedge product live | Yes — fully built, accepting payment | HARD ISSUE — recalibrate |
| Lead conversion rate | ≥1% (10x baseline of 0.11%) | Surface for direction adjustment |
| First paying customers | 5+ (organic only — no paid yet) | Surface for direction adjustment |
| Email engagement | ≥20% open, ≥3% click | Continue but adjust nurture |
| Operator system SOPs | 50%+ documented | Continue with handoff focus |
| Ad spend activation | Founders approve $1K / $2K / $3K/mo | Defer activation if organic signal insufficient |
Decisive answer. All three outcomes are planned, none is "failure."
| Metric | Target | Read |
|---|---|---|
| Monthly revenue floor | $ TBD with founders Friday | Primary scale signal |
| Customer count | 15–30 paying customers | Volume validation |
| Organic conversion rate | ≥1.5% (15x baseline) | Methodology proving |
| DIM Factory cost per asset | Single-digit $ per asset | Economics proving |
| Cumulative content assets | 60–90 quality assets over 90 days | Production volume validation |
| Operator system handoff-ready | Yes — full SOP package | Independent of revenue outcome |
A 90-day trial dies when teams optimize the wrong thing, add the wrong tool, or build the wrong feature on Day 45. Scope creep is addressed in the burndown, the operator agreement, the operator manual, and the POC PRD.
One primary lane at a time. Warm/founder → partner → content → ads. We don't run paid traffic at Day 30 just because we can.
Content factory (POC) is what we're proving. Demand gen (GTM) is the test bed. Each measured independently.
Mobile app: Day 91. Ad spend: Day 60. WordPress migration: Day 90 + 2-year commitment. Out-of-scope ideas go to parking lot.
Operator Agreement, operator manual, POC PRD. Triple-documented = enforceable. References doc, not slide.
All three outcomes are planned for. None is "failure." The kill outcome produces methodology IP that transfers to Daybreak regardless.
Operator rolls onto Daybreak full-time. SFN content + assets archived. Trial documentation becomes agency methodology IP + Daybreak transfer.
Trial extends 60–90 days at full operator allocation (cannot reduce mid-extension). Same gate discipline applies. Decision at end: scale or kill.
Second operator hired. Therapist HITL editor formalized. Founding operator transitions to paid consultant. Mobile app activates Day 91.